By Emedom Chinwendu
Global wellness and lifestyle direct-selling company, QNET, has unveiled its 2026 strategic agenda anchored on ethical entrepreneurship, strengthened compliance and consumer protection, product innovation, and enhanced collaboration with the media to rebuild public trust across Nigeria and Sub-Saharan Africa.
The company disclosed this during its New Year Media Webinar held on February 12, 2026, themed “Setting the Narrative for the Year.” The session, moderated by Kolade Dominate, brought together journalists, senior executives, and stakeholders to outline priorities for the year ahead and reinforce the importance of fact-based public engagement in shaping perception of the direct-selling industry.
In his opening remarks, Deputy Regional General Manager for Sub-Saharan Africa, Cherif Bassirou Abdoulaye Sarr, reflected on the company’s media engagement in 2025, noting that sustained collaboration with credible media institutions helped address misconceptions, improve public awareness, and foster more balanced reporting on QNET’s operations. He stated that under the 2026 corporate theme, “Energize Everyday,” also expressed regionally as “Energised Every Day,” the company will intensify its focus on innovation, responsible entrepreneurship, stakeholder transparency, and strategic partnerships. According to him, consistent value delivery through quality wellness products, entrepreneurship opportunities, and open dialogue remains central to the company’s regional growth strategy.
Delivering the keynote address, General Manager of QNET Nigeria, Ayokunmi Solesi, described the 2026 theme as a deliberate shift from reactive communication to proactive narrative building anchored on facts, consistency, and continuous stakeholder engagement. He explained that QNET’s direct-selling model empowers individuals, particularly in economies with limited formal employment opportunities, by enabling them to earn commissions through product referrals.
“Direct selling is about referring quality, science-backed products for commissions. It is not a job offer, nor is it a promise of instant wealth or instant cures,” Solesi stated.
He disclosed that QNET currently has over 100,000 Independent Representatives in Nigeria and operates within established regulatory and tax compliance frameworks. Nigeria, he noted, remains a critical growth market within the company’s African operations, with plans to intensify public education on direct selling, deepen institutional and regulatory partnerships, and reinforce transparency in consumer engagement. He also highlighted the company’s grassroots social impact initiatives, including its FinGreen financial literacy programme, which has trained more than 600 Nigerian youths.
On product innovation, Solesi stated that QNET’s wellness offerings are supported by research and development conducted in Hong Kong and Malaysia, with regional testing tailored to meet consumer needs in African markets. He added that increased investment in research-driven wellness solutions reflects evolving consumer awareness and the company’s commitment to responsible quality-of-life improvements.
Reinforcing the company’s compliance framework, Regional Legal Counsel, Kwasi Fredua Agyeman Danso, reiterated QNET’s zero tolerance for fraud, brand misuse, fake job scams, and policy violations. He revealed that the company has secured over 70 prosecutions against brand violators and terminated distributors found guilty of misconduct. According to him, some violations involve transnational offenders operating across multiple jurisdictions, including Nigeria and Ghana, often outside QNET’s authorised network.
Danso stated that QNET collaborates with the Economic and Financial Crimes Commission, the National Agency for the Prohibition of Trafficking in Persons, and the Nigeria Police in tackling criminal activities linked to brand abuse. He added that the company conducts proactive audits of distributor team offices and, in jurisdictions such as Ghana, publishes details of errant distributors in national dailies as part of its enforcement transparency framework. In 2026, the company plans to expand distributor audits and increase public disclosure of enforcement actions, subject to data privacy regulations, as part of broader efforts to strengthen consumer confidence.
Speaking on media relations, QNET’s Public Relations Manager for Sub-Saharan Africa, Francis Kojo Sam, described the media as a critical partner in amplifying accurate information about the company’s operations. She acknowledged that since entering the Nigerian market in 2021, QNET has faced persistent misinformation and pledged to deepen long-term partnerships with credible media organisations. The company’s 2026 engagement strategy includes regular press briefings, state radio tours, journalist participation in international conventions and regional events such as V-Africa in Ghana, product expos, and thought-leadership interviews. She also announced the revival of the “Say No” public awareness campaign through billboards, advertisements, and educational outreach initiatives aimed at dispelling myths linking QNET to fraudulent schemes or ritual activities.
The executives reiterated that QNET’s compensation structure is built on product sales and commission-based referrals rather than recruitment-driven income models associated with Ponzi schemes. Under the “Energize Everyday” theme, the company affirmed its commitment to its corporate philosophy, Raise Yourself to Help Mankind, while prioritising transparency, innovation, responsible entrepreneurship, and sustained regulatory engagement throughout 2026.
“As narratives become grounded in facts and sustained engagement, confidence in the brand will continue to grow,” Solesi said, expressing optimism about the company’s outlook for the year ahead.
